Generally, companies are facing number of risks in the competitive environment. Such as financial risk, market risk and reputation risk. The financial risk is the most important role play in the corporate environment. The financial risk driven by internally or externally, but externally driven risks are unpredictable. Such as currency exchange rate risk and interest rate risk.
The large multinational companies will be used different currencies for their international trading. In the Europe countries exposure the exchange rate effect, they have introduced the new currency to mitigate the risk of their transactions. This will encourage the Europe to trade there businesses with in the countries rather than going to abroad, Such as America.
Exchange rates have become very important when entering in to the international transaction. In this situation, we don’t know the exchange rate have to strengthen or weaken. If the company could sold some goods to other companies, the exchange rate is strengthen the company have received an profit from exchange but the rate is weaken the company made a loss from that transaction.
The recent news reported that the Toyota’s quarterly profit has drop 39% due to strength of the yen. Toyota President Akio Toyoda has said that the yen needs to be trading at a minimum of 90 to the US dollar to keep Japan's manufacturing sector competitive. The yen is currently trading at close to 82 per dollar, significantly stronger than Mr Toyoda's target rate. The buyers have to pay more to buy Toyota; therefore they won’t to buy the Toyota cars. There fore buyers went other car market. Therefore they want to exposure the transaction risk in this situation. Most companies adopt currency where their main operation occurs. This is helping them to mitigate the risk. Another method is adapt a stable currency for their transactions, Such as Dollar or Pound. If you had the money available for investment which do you think would be the most interesting way to invest it, in the stock market or in a market for monetary exchange?